A new study says that alcohol firms are misleading public over the risks of drinking and cancer. The research goes on to add that the companies are using ‘denying’ and ‘distraction’ tactics to rebuff the evidence that even moderate drinking could lead to illnesses.
Alcohol consumption has been strongly linked to breast cancer and research shows that even a small glass of wine a that could increase its risk by 6 per cent.
Other cancers caused by the tipple are bowel, throat, mouth and prostate cancers. According to researchers, alcohol damages the cells, triggering tumour formations.
The research, carried out by the London School of Hygiene and Tropical Medicine along with the Karolinska Instute in Sweden concluded that alcohol manufacturers are distorting the truth to sell more booze.
Researchers found that manufacturers grossly misrepresented the truth with some denying the relationship existed at all whereas others claimed the evidence was 'highly complex.'
The study also found the firms were particularly vague about the link to breast and bowel cancers, possibly because they are the most common types.