A new study now claims that zapping a man’s private parts with mild electric current could turn him on.
According to scientists, the unlikely therapy is the latest cure for erectile dysfunction.
Tests revealed men with performance problems in the bedroom got their sex drive back after just a few weeks of treatment.
The study saw volunteers having two sessions a week for a month, with each lasting for 15 minutes.
Two tiny electrodes were placed on the genitals and a power pack was used to generate current.
While it may sound shocking, according to reports volunteers only felt a mild tingling as the current passed through tissue.
The technique, called functional electrical stimulation, has been used for nearly 40 years to treat other conditions, such as multiple sclerosis.
MS sufferers have a condition called drop foot where they struggle to lift their
Many MS sufferers suffer a condition called drop foot, where they struggle to lift their foot properly from the ground due to the damaging impact of the disease. However, firing a low-level current into the leg that reawakens the muscles and nerves that control the movement.
The devices used cost around £3,000 each.
Now a team of researchers in Brazil has tried out the stimulation therapy on men with impotence who did not get better taking drugs like Viagra.
It's not clear exactly how mild electric jolts boost sex drive but animal studies show it can trigger a process which leads to an increase in levels of nitric oxide, which dilates blood vessels and boosts blood flow to the genitals.