The 4G war

In market economics, the consumer is king, and the company which fails to realise this basic fact is bound to suffer. Airtel, the first company to launch 4G services in India, has already filled deep pockets with its exorbitant data packs. Rather than fighting with Jio over interconnection charges, these companies must face the competition head-on, and provide cheap and affordable services. Going to the courts and denying inter-connectivity to Jio is only going to shrink their customer base.

Gaurav Singhal Rewari, Haryana