The FMCG Influx amiCovid-19 Pandemic - A CThe FMCG Influx amid Covid-19 Pandemic - A ClickOnCare AnalysislickOnCare Analysis


Skincare, Haircare, Personal care, Immunity and Sanitization Products managed to capture the market cap with a tight grasp

Akshat Malik, Founder & CEO

The fast-moving consumer goods, FMCG industry is the fourth largest sector in the Indian economy with revenue reaching up to Rs 3.4 lakh crore (US$ 52.75 billion) in FY18 and was estimated to reach US$ 103.7 billion in 2020 with 9-10% growth.

The COVID pandemic startled most of the sectors including FMCG but also drafted a success path for its uprising.

With Digital India pushing its wheels Consumer Goods firms have a reason to be joyous with people opting for Online Purchases with e-commerce platforms like ClickOnCare.

Further, the demand for packaged consumer goods recovered to near Pre-COVID levels as well after the lockdown was eased allowing shops to reopen and with the return of millions of migrants back to their villages is also boosting the rural consumption.

Skincare, Haircare, Personal care, Immunity and Sanitization Products managed to capture the market cap with a tight grasp.

Most of the industry responded positively to the crisis, with major brands switching their manufacturing to produce sanitizers and cleaning agents as well.

ClickOnCare, a market-driven company adapted to the necessary adjustments and saw growth in sales and customer base, With its adequate research and understanding, ClickOnCare became one of the largest Online Skin, Hair, Nutrition and Essential Store, Globally while turning around the crisis toward a positive outcome and finding more so reasons to serve care, in the time of needs.

Explaining this briefly Akshat Malik, Founder & CEO of says, "With our analysis, we reckoned that FMCG was on a revival path due to the drastic change in Indian Buyers behavior as most of them are opting online shopping Post-lockdown, resulting in a sheer rise in online sales of the FMCG companies.

In terms of Healthcare and Wellness – we noticed that Cosma, Derma and Nutra along with Fitness, Personal Care and Sanitization products have seen an exponential demand.

As these segments picked up a good momentum leading to an eventual change in the consumer consumption pattern towards e-tailers.

Fortunately this shift in buying pattern was also noticed by a lot of new brands catering to these categories as well, allowing us to mutually collaborate while we allocated our efforts to the extensive reach of our global customer base with the needed goods and quality service.”

About ClickOnCare

ClickOnCare is a Trademarked Health and Wellness Brand Servicing Domestic and International Markets. Trusted by Hundreds of Doctors and Celebrities, it is the Single Largest Online Skin, Hair, Nutrition & Essential Store in India with delivery across the World.