Patanjali launches noodles

Patanjali Ayurved, FMCG venture promoted by yoga guru Baba Ramdev, on Monday launched noodles aiming to take on Nestle’s Maggi which has returned to the market after five-month ban.

The venture plans to set up six manufacturing plants for ‘Patanjali Atta Noodles’ to add to the existing unit based in Haridwar as it looks to cater to more states.

“By the end of December, our noodles will hit one million stores. We are ramping our production capacity,” Ramdev told reporters here. In next one year, Patanjali Ayurved will set up noodles manufacturing plants in the NCR, Madhya Pradesh, Karnataka and Andhra Pradesh, he said, without specifying investment details. Patanjali has priced its noodles of 70 gram pack at Rs 15, claiming it to be cheaper from competitors. “It is Rs 10 cheaper from our rivals noodles,” he said.

Ramdev said the company Patanjali Ayurved would also foray in childcare, cosmetics products and health supplement by the end of this year.