Mumbai: E-commerce giant Flipkart today launched its much awaited 'Flipkart Fashion Days' sale today, offering 50 to 80 per cent discounts on a variety of branded products ranging from apparels to personal care products.
The mega haul starting today will go on till June 18. The mega sale features products from 50 top brands like Aeropostle, Vero Moda, Forever 21, Under Armour, Kenneth Cole, Crocs, Adidas and the like. With this sale, Flipkart is all set to compete with Jeff Bezos owned Amazon in the Indian e-commerce space.
"The objective behind our hosting this exclusive sale event is to reach out to the millions of fashion-savvy Indians across the country," Flipkart Fashion Head Rishi Vasudev said according to a report in NDTV. "A 'Bid n Win' contest will also be open for the Flipkart customers during the 9-day sale and the lowest unique bidders will win premium prizes like Emporio Armani watch worth Rs. 13,995, Victorinox bag worth Rs. 15,960 and a lot more," it said.
It is a happy weekend for all shopaholics as apart from Flipkart, another e-commerce firm Shopclues also kick-started a week-long sale for home kitchen, electronic accessories, fashion and related accessories. In its second sale in less than two months, Shopclues expects to double the number of transactions in the sale starting tomorrow.
"Last month, we had launched trial of the Triple Value sale for two days, which saw over 1 lakh transactions on our website. This time, we hope to double it within the time-period of this sale. It is a big event for us. During the sale, we expect about five times more conversions compared to any other regular day," said Harneet Singh, Vice-President for marketing, Shopclues.
The Bangalore-based Flipkart has received the support of big names like Tiger Global Management, Accel Partners, Naspers, DST Global, Microsoft, Tencent and eBay, among others. Gurgaon-based Shopclues was founded by Radhika Aggarwal, Sandeep Aggarwal and Sanjay Sethi and is funded by Singapore's sovereign wealth fund GIC.