PUNE: At a time when motorcycles sales have plummeted over 15 per cent in the first half of this fiscal in the prolonged slowing economy and a challenging business environment, Bajaj Auto’s Pulsar 125 Neon in the Pulsar series has emerged a winner.
The Pune-headquartered auto maker sold over 40,000 units of Pulsar 125 bike within two months of its launch in August, the company said in a statement.
Bajaj’s idea of introducing the Pulsar brand in the 125cc category seems to have worked well, going by what the numbers suggest.
Bajaj Pulsar 125 priced at competes with the likes of Hero Glamour FI and Honda CB Shine SP.
The Pulsar 125, the entry-level bike in the Pulsar range, was launched in August with a starting price tag of Rs 64,000 for the drum brake variant and the disc brake variant at Rs 66,586 at Delhi showroom.