Auto Expo is expensive, says Bajaj

At a time when the automobile industry is gearing up for the Delhi Auto Expo, Bajaj Auto managing director Rajiv Bajaj on Monday said that it is too expensive to participate in the biennial show and wasteful to cr-eate expensive concepts.

The company, which unveiled its new bike V on Monday, is skipping this year’s Auto Expo citing high costs. The expo, which will be held between February 5-9 at Greater Noida, is expected to witness 80 new launches. “To participate in such event it takes around '10-15 crore to make those concepts. There are some big car companies who have big money, they can do it. We are a small company. So to spend such amount is not affordable for us,” he said.

The Bajaj Auto managing director said with the company being an established brand in India, the expo didn’t serve the purpose of creating brand awareness as much as it would have been helpful to a new company which was entering India.