Come the festive season and your senses are bombarded with words like offers, discounts or hurry! Offer valid till stocks last... Often the consumer ends up spending more under the pretext of saving money and buys more than the required quantity. Marketers have known this fact for years that emotions of fear and greed can be used to drive consumers to take action. Consumers should ask a question — can the marketer really give something free to the consumer

T.S. Karthik

Chennai