Think of vintage Bollywood and what comes to mind is Salman Khanâs bare body and Madhuri Dixit in her iconic blue sari from Hum Aapke Hain Koun. Or maybe itâs the 70âs kitsch you prefer â the art of the grindhouse, B-grade sci-fi, or the popcorn flicks of the 80âs. Whatever your genre of choice may be, nothing can epitomise it better than a movie poster â the designs of which get their due in novelty shops and special exhibitions, but often go unheralded in popular conceptions of art.
This year, vintage film publicity material and memorabilia are being celebrated at one of Bollywoodâs biggest award shows â IIFA, in Bangkok. An auction held by the Osian Auction House of original posters, tickets and movie stills spanning over 100 years of Indiaâs cinematic history has given all of B-town a reason to reminisce the film industryâs golden era.
âItâs an auction of rare, vintage film publicity material and memorabilia including original first-release one-sheet, half-sheet and six-sheet film posters, photographic stills mounted on lobby cards, hand-painted show cards, song synopsis booklets, heralds, and glass slides,â explains Neville Tuli, the chairman of the Osianâs Group, adding, âSelected items on auction will be publically exhibited at the IIFA event in Bangkok.â
Some of the unique items on display are a ticket from the year 1960 for a dress circle seat at Maratha Mandir for the movie Mughal-E-Azam, a poster from 1972 for the Tamil release of Bombay To Goa, a black-and-white photographic still of the film Padosan from the year 1968, the first-release posters of Pakeezah from the year 1971, Mother India from the year 1957, Darling Darling from the year 1977, Chandni from the year 1989, and M.F. Husainâs Gaja Gamini.
Hearing about the auction and the exhibition, veteran theatre and film actor Ram Gopal Bajaj, who played Srideviâs father in Chandni, says, âIt is good to know that something like this is happening. Chandni was a landmark film, and it feels nice to know that it is being counted with the likes of Mother India and Pakeezah.â
Collaborating with IIFA to conduct an auction for the preservation of Indiaâs cinematic heritage is something that Neville has had in mind for a long time. âFor 25 years, we have focused our energies on taking this cause forward. Having built the worldâs largest archive of Indian and world cinemas and arts, we were keen on making this association,â he says.
The objective of the exhibition and auction in Bangkok is to increase awareness and boost efforts towards preserving and nurturing Indiaâs cinematic heritage. âWe especially need to preserve rare and vintage publicity material and memorabilia, otherwise the worldâs largest film industry will have the worldâs smallest collection in physical and digital terms,â Neville says.
The prices of over 100 items on auction begin at Rs 10,000 and 40% of all proceeds will be donated to an NGO.