etailers
Etailers have edge over retailers in small towns
91% Indian retail sales driven by brick-and-mortar stores, but smaller cities remain underserved.
Patanjali ties up with etailers to push products online
Patanjali and e-commerce will not offer discount for selling online to maintain balance with sale from retail outlets.
Patanjali plans massive online push
Patanajali's products are already available on several online platforms through various other sellers.
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