brand
Effective means to improve customer engagement with brands
Here's how you can improve customer-brand relationships.
'One in four Indians can take pay cut to travel less for work'
While 40 per cent said they can travel far off for the right job.
Tête-à-tête on designs with Chinar Farooqui
Injiri represents the best in Indian textiles, says the designer as she talks about her brand, vision and future plans.
Google defeats Microsoft, Amazon in most authentic brand race
About 67 per cent of Indian consumers are more likely to buy from brands perceived as authentic.
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