Paris: Karl Lagerfeld enjoyed the stature of a god among mortals in the world of fashion, where he stayed on top for well over half of a century and up to his death, at an age almost nobody apart from himself knew with to-the-day precision.
But Lagerfeld, who simultaneously churned out collections for LVMH’s Fendi and his eponymous label, an unheard of feat in fashion, was almost a brand in his own right.
Sporting dark suits, white, pony-tailed hair and tinted sunglasses in his later years that made him instantly recognisable, an irreverent wit was also part of a carefully crafted persona.
“I am like a caricature of myself, and I like that,” runs one legendary quote attributed to him, and often recycled to convey the person he liked to play. “It is like a mask. And for me the Carnival of Venice lasts all year long.” His artistic instincts, business acumen and commensurate ego combined to commercially triumphant effect in the rarefied world of high fashion, where he was revered and feared in similar proportions by competitors and top-models. A refusal to look to the past was one of his biggest assets, those who knew him said.
The designer mingled with the young and trendy until the last, pairing up with 17-year-old catwalk darling Kaia Gerber, daughter of Cindy Crawford, for a collaboration released by his Karl Lagerfeld brand in 2018.
His cat Choupette moved with the times too: the white-haired Birman, described by her social network minders as “daughter of Karl Otto Lagerfeld”, has more than 100,000 Instagram photo-network followers and a publishing deal. Yet Lagerfeld also stood out as a craftsman.
An accomplished photographer, he drew his own designs by hand, an increasingly rare phenomenon in fashion. Behind the facade, he was known for his erudition and penchant for literature, and he devoured the world’s leading newspapers daily.
Though he long enjoyed befuddling interviewers by citing different years of birth, the one deemed the most reliable is Sept. 10, 1933. Lagerfeld, dubbed “Kaiser Karl” and “Fashion Meister” among a whole host of media monikers, was born in Hamburg to a German mother and a Swedish father who imported condensed milk. He spent early childhood tucked away from war in the 1,200-acre family estate in Bavaria and had a French tutor.
The big breakthrough came shortly after a move to Paris when, in 1954, he drew a wool coat that won a prize and landed him an apprenticeship with designer Pierre Balmain.
Yves Saint Laurent, who went on to found his namesake label, won the dress prize. The two became fierce competitors and even rivals in love at one point, chasing the affections of late Parisian society figure Jacques de Bascher. Saint Laurent, who died in 2008, became the enfant cheri of high society and Lagerfeld leader of a wild-child younger group.
But it was Chanel that propelled him to rock-star status, as he sexed up the brand and lifted its profile with grandiose runway shows. In the past year these have featured a full-scale beach and an enormous replica ship.
Lagerfeld was as harsh with his fashion models as he was searingly critical of anyone he considered “not trendy”. Occasionally his sharp tongue has stirred controversies, though he also had a flair for a good soundbite.
Known to adore Diet Coke, Lagerfeld said he shed weight in the early 2000s to fit into the razor-thin suits brought in by Christian Dior’s then menswear designer Hedi Slimane. In rare moments when he was not working, Lagerfeld retired to one of his many homes in Paris, Germany, Italy or Monaco, all of them lavish carbon copies of 18th-century interiors.