Friday, Dec 06, 2019 | Last Update : 02:06 PM IST

Run for her life

THE ASIAN AGE. | RADHIKA VASHISHT
Published : Jul 20, 2019, 7:55 am IST
Updated : Jul 20, 2019, 7:55 am IST

The seventh edition of the women-only Pinkathon run is unveiled in the Capital.

Milind Soman
 Milind Soman

Women are the backbone of society, whether they don an apron to look after the house or step into corporate shoes and handle the pressures of a workplace. Irrespective of whatever keeps women occupied, their health is something that is often overlooked.

Milind Soman, actor and founder of Pinkathon (a marathon in solidarity for women’s health) recently unveiled the seventh edition of Bajaj Electricals Pinkathon Delhi 2019. The event is India's biggest women’s run, aimed to encourage and promote fitness and wellbeing among women and create awareness for breast cancer and other issues concerning women’s health. This year, the marathon will happen on September 8.

Talking about the concept of the marathon, Milind says, “I have been running for so many years now and I realised, running is becoming very popular and so many running events are being organised but the participation of women is really very low and I know I could create a space for women, specially dedicated to them.”

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He further adds, “Everybody knows that they really need to take care of their health and they face many obstacles because of mindset and culture. We wanted to really explore that, and how we could probably address this problem and make it easier for them to come out and start their new and healthy lifestyle.” There are over 500 Pinkathon ambassadors across cities working towards the promotion of the  ‘health for every woman’ cause. Each ambassador is a part of the Pinkathon core team and registers all the women in their circle of influence.

“[What] we actually discover is that a community is required because there are lots of women out there who believe that it is not for them at all,”he says. And those women need more encouragement from the women who understand why this is important,” Milind concludes.

Miss Asia Deaf 2018, Nishtha Dudeja, will also be a part of the run this time. Pinkathon is also encouraging women who wear sarees by organising Pinkathon Saree Run, so that women who only wear the traditional attire feel comfortable participating.

Tags: milind soman, pinkathon