Pan-India cleanliness drive on October 1: Modi

New Delhi: Prime Minister Narendra Modi on Friday urged people to join a nationwide cleanliness drive at 10 am on October 1, stating that a clean India is a shared responsibility. The cleanliness drive will be a ‘Swachhanjali’ to Mahatma Gandhi on the eve of Gandhi Jayanti, he said.

"October 1 at 10 am, we come together for a pivotal cleanliness initiative. A Swachh Bharat is a shared responsibility, and every effort counts. Join this noble endeavour to usher in a cleaner future," Modi posted on X.

The drive will mark the government’s nationwide 'Ek Tareekh, Ek Ghanta, Ek Saath’ cleanliness campaign.

Earlier, during the 105th episode of Mann Ki Baat, Modi had said, "A big event on cleanliness will be organised on Sunday, October 1 at 10 AM. You must take time and help in this campaign related to cleanliness. You can also join this cleanliness campaign in your street, neighbourhood, park, river, lake or any other public place."

'Ek Tareekh, Ek Ghanta, Ek Saath' campaign is a mega cleanliness drive to mark the celebration of Gandhi Jayanti. This initiative is a run-up to the 'Swachhata Pakhwada- Swachhata Hi Seva' 2023 campaign.

A special portal has been set up to help organisations arrange different events. The portal will also invite influencers and citizens to join this movement as Swachhata Ambassadors. People have been asked to click pictures and upload them on the portal to mark their presence.