This is what makes Aditi Oberoi Malhotra the top American Indian blogger
Aditi who has built quite a fan following has established herself as a successful social media influencer.
Aditi who has built quite a fan following has established herself as a successful social media influencer.
Indians are creating names for themselves in almost all spheres of life, whether that is politics, technology, business or television. Another niche where Indians are thriving is blogging. Among them is Aditi Oberoi Malhotra who has built quite a fan following has established herself as a successful fashion blogger and social media influencer in USA. This trendsetter is definitely making noise with her unique and unforgettable style, pairing high-end pieces with streetwear. Just scroll through her Instagram and you'll see why she caught our eye.
Aditi was born and raised in New Delhi, Indian. She studied fashion from NIFT India and after that moved to LA. Almost 5 years back she started the blog Fancy Correctitude just to express herself and share her street style looks. Before she knew it, it became a full time job.
Now she is one of the biggest Indian American blogger to work with luxury brands from around the world. Her street style looks to couture outfits and family life definitely has amassed her a huge following. She is a jet setter, a mother, an entrepreneur, a model and so much more. Her site and style have attracted the attention of luxury brands like Dior, Givenchy, LV and retailers like Nordstrom, etc. If you thought she has had an easy ride to get over 750,000 Instagram followers, you’re in for a surprise.
Talking about how her journey began, Aditi says, “I remember when I first started blogging in 2015 it was just an outlet to share my outfits, what inspired me - from runway photos to editorials, about beauty and things I liked. Before I knew it, it became my full-time business. It doesn't matter at all where you come from, what matters is how hard you are willing to work to make it happen. The hunger to learn and to better what I do every time is important to me as an individual. I soon started seeing success as a blogger and never looked back.”
But just like any business, hers has also gone through the downs from where she’s risen back up. “I have had times where I didn’t get any collaborations for the first few months and slowly my business started doing well,” she explains. But even in the face of difficulty, Aditi stayed patient and persistent.
In the beginning she would approach the brands with little to almost no response, but eventually she started getting replies from different brands who liked her work. “I think giving up on your dream in the face of difficulty is an easier option but to push and persevere is the real sign of strength. With hard work comes the reward,” she shares.
People think that it is very easy to be an influencer, just take a few pictures and that’s it. That is so far apart from the truth. Yes, there are a lot of perks of being an influencer, but you have to manage so many titles. When it comes to me five years ago I started with basically nothing. From not having a single connection or knowing any brands, nothing was ever handed to me. I had to build my own path in this industry.
Aditi loves being in charge of her life and all her decisions. “I love being my own boss. It always is more exciting to create content where you have the creative freedom. Being able to call the shots professionally and creatively in every new project makes my work very exciting for me!” she exclaims.
There are so many people who proved that when you are determined you can achieve everything and Aditi is certainly one of them. Truly an inspiration for other women to follow their passion and stay true to who they are.
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