Sam Bertini, Aryaan Arora of The Arora Company Launch News Division of Tabr
The site is focused on domestic American and international news, and is also host to a wide range of exclusive editorials and opinion pieces
Sam Bertini and Aryaan Arora, chief officers at American PR and Marketing Consultancy firm The Arora Company and longtime NYU friends, have officially launched the news division of Tabr, known officially as Tabr News. The news site is focused on domestic American and international news, and is also host to a wide range of exclusive editorials and opinion pieces. Thus far, the New York-based news, mass media, and entertainment conglomerate’s social media profiles have amassed tens of thousands of followers, whereas the news website has experienced hundreds of thousands of unique visitors from around the world. This trajectory has seen explosive growth since launch, and traffic data indicates that they will pass the million visitor mark in a matter of days.
A large increase in traffic toward the news site can be traced back to press coverage regarding Aryaan Arora and Sam Bertini’s pledge to donate a portion of their profits to the fight against COVID-19 and unemployment.
According to Tabr CEO Sam Bertini, what separates Tabr News from dozens of other mainstream corporate news sites is a focus on promoting community consciousness through building bridges between polarized communities rather than burning them. Additionally, the news site aims to give a voice to the disenfranchised, especially those affected by the ongoing coronavirus pandemic within the state of New Jersey.
In an official statement, Mr. Bertini said of the news site, “Our foremost aim is to publish news that promotes social causes and serves underprivileged communities in New Jersey. One issue we are particularly passionate about is covering the job market and how innovative entrepreneurs are enacting change by hiring individuals from marginalized groups. Our organization analyzes economic policy and proposes alternative strategies in lieu of the traditional tax cut. We also conduct interviews with both experts and everyday jobseekers to gain a holistic understanding of the topics we write about — seeking understanding from all angles is our intention.”
Tabr News is only the first of several subsidiaries the Tabr conglomerate is set to launch, with applications and a streaming initiative already in the early stages of development. Mr. Bertini and Mr. Arora declined to comment on the specifics of the conglomerate’s upcoming initiatives, but a spokeswoman for the company said that the common goal is always “betterment and service of the public.”
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