Saturday, Nov 16, 2019 | Last Update : 06:43 AM IST

SNCN Acharyulu and Md Ilyas

Freakonomics from the ad world

Mainak Dhar is a man of many talents; wearing many hats. He has a day job, he is an author when not working. Which means he is always at it. And his brain is always at it.

31 Jul 2016 12:27 AM

Textbook of lost memories

Once upon a time, “I work in advertising” as an answer to “What do you do ” drew blank looks. Today, it’s an acceptable option in the drop-down list even on matrimony sites.

25 Jun 2016 10:22 PM

Life’s never fair enough

India is changing, we are told. (Courtesy today’s government, we are told that every eight minutes on radio with what seems to a never-ending campaign).

14 Jun 2016 2:47 AM

We are no longer the consumers

Back in 1920s, women didn’t smoke. It was taboo. This posed a problem for the tobacco industry — half of the population wasn’t consuming their product. And that’s when Mr Bernays stepped in.

02 Jun 2016 1:02 AM

A bumpy road to arranged marriage

Broadly, literature can be divided into fiction and non-fiction. The former is when the book happens inside you. You literally come up with it from scratch.

29 May 2016 6:24 AM


Love has rarely seen worse

Love is probably one of the oldest emotions written about. It is definitely the most written about. We don’t seem to write so much about anger, hate or fear — probably because they are just stages, by-products of a relationship defined by love.

09 Jan 2016 8:45 PM

Of grandeur and cliches

There are some subjects that are just ready fodder to turn into books, films, plays and whatnots. Marriages, in India, are one such subject. Strangely, not enough is written about them.

07 Nov 2015 11:43 PM