YouTube is also getting interactive 3D assets to display ads through Swirl, its first immersive display format.

Not sure if the lipstick shade your favourite YouTube beauty vlogger is wearing will suit you? The video platform is offering a new feature to help you out.

YouTube is introducing AR Beauty Try-On, a feature that allows viewers to virtually try on makeup while following along with YouTube creators, the official blog explained. M.A.C is one of the first brands to offer AR-based trials via beauty vloggers.

YouTube is also getting interactive 3D assets to display ads through Swirl, its first immersive display format. It promotes a more informed shopping experience by allowing users to directly zoom in or out, rotate a product, or play an animation. The new tools will be available to brands and advertisers this summer.