In India, English has been dominating the internet for a long period of time. However, there seems to be a shift in this trend with more platforms incorporating regional languages in their content. Here are five platforms which have revived Hindi as a language.
Hubhopper is India’s largest podcasting and audio-on-demand platform. It has over a million hours of audio content spread across twelve vernacular languages. It has also launched Online Studio for the potential audio content creators in India, and has seen a good traction of storytellers from towns like Bihar, Assam, etc. With 70,000+ daily active users on its platforms, Hubhopper helps brands target the right audience by streaming advertisements on selective regional and community-focused podcasts. Some of its leading podcasts are Paranormal Reality, Spanecdotes by Sonata and Kachi Mitti - A Body of Barefoot Stories.
Momspresso is India’s largest user-generated content platform for women. The platform posts almost 8,000 blogs per month, out of which 3,100 are in Hindi. In fact, the platform has revealed that its Hindi page views have exceeded English and currently make up 50 per cent of total page views. The unique platform that empanels moms to churn out relevant content for women, also partners with global brands like Dettol, Dove, Nestle, which attracts the audience towards the local content. Brands are increasingly leveraging India's linguistic diversity to connect with consumers and Momspresso is an instrumental driver of such linguistically diverse content.
Docsapp is a health-tech company that uses technology to assist doctors in providing world-class healthcare to the global population. Through the unique app, people can access specialist doctors in the country at any time using the app via chat and call. In order to provide its exceptional service to its diverse customer base, Docsapp provides its chat feature in both English and Hindi.
MoneyTap introduced the concept of ‘Credit Line’ (personal line of credit for consumers) for the first time in India. Through ‘Credit Line’, banks issue collateral and interest free loans up to INR 5 lakh instantly. Considering its metalinguistic customers, MoneyTap is present in seven languages including Hindi as a major language.
ConfirmTKT is India’s leading online train ticket aggregator that helps traveler’s book railway tickets on the go. Identifying the need for Hindi content to cater to its large number of audiences from tier 2 and tier 3 cities, the app also has a Hindi version. Through ConfirmTKT, travelers can sidestep the act of buying the tickets at railway stations and gives the unplanned traveler the edge by confirming IRCTC tickets through a mobile app.