The fashion industry is always categorized as a dynamic one, where consumer preferences surely rule the market. Bunaai founded by Pari Poonam Choudhary is a women’s apparel brand known for its exclusive and impressive designs. Even after facing all the constraints of entering into a well-established market, Bunaai has managed to earn a huge critical and commercial reputation. A brand especially set up for women, it solely deals with female clothes and accessories, passionately catering to the needs of its customers. Affectionately known as “Women of Bunaai”, the customers are provided with a variety of elegant styles, as per their tastes. Pari Poonam Choudhary has been a powerful pillar and backbone of the brand, leading it to a large customer base and success.
In the words of Pari Poonam Choudhary, the very USP of the brand is its core values which are mandatorily sustained in the business. These are Fairtrade, Heritage, Made in India, Celebrating Diversity, Sustainability, and Women Empowerment. Pertaining to its core beliefs, Bunaai’s designs clearly depict the elegance, beauty, and decency of the Rajasthani culture. Offering a variety of fabrics from Chanderi to embroidery motifs, Bunaai deals in nightwear, accessories, and jewelry. Their collection combines breath-taking and ravishingly beautiful designs, with the right amount of simplicity creating a look of elegance and grace. The signature style of Bunaai features multiple colors, subtle hues, ethnic and contemporary cuts, and light cotton fabrics, adding some absolute uniqueness and individuality to the products. The clothes are designed not just with passion but also with mindfulness, adding the right amount of glamour to one’s wardrobe, making it perfect for a casual day, festive occasions, or formal events. It is because of its exceptional quality and unmatchable style that Bunaai has an extremely loyal customer base.
Pari Poonam Choudhary always tries to incorporate local artisans and workers who are able to associate themselves with the choices of women. This not only enables Bunaai to supply what the consumers prefer but also engages the skilled workers who are extraordinarily outstanding at their work but hardly receive an appropriate platform. As Pari Choudhary revealed in one of the interviews, all the products are made by local craftsmen in the cultural heart of Rajasthan i.e. Jaipur. As the majority of the designs are hand-block printed, hand-dyed, handpainted, they are made best by the localities that are associated with the roots of the Rajasthani culture. In short, all the products are handcrafted with love. Even when it comes to the materials supply, Bunaai has a specific selection of socially compliant mills, partnering only with those who share the values of the company, without compromising with the quality.
Bunaai is a perfect and solid example of being successful along with being mindful towards those around. Be it about the workers or the buyers, Bunaai is humble and modest towards both, without running after deceived profits. Along with providing the best to its female buyers, Bunaai incorporates women-owned or co-owned partners with the mission to eliminate gender inequality. All in all, Bunaai is a perfect destination for women with the ideal mix of trend and culture.