As an entrepreneur, one word that you are most likely to be terrified of, is failure. Failure is often viewed as an ending, however, what most people do not realise is, that it is entirely dependent on your mindset - whether you view failure as an ending or as an opportunity.

Ayman Assi - founder and CEO of Amerald UK - explains why he considers failure to be inevitable in every entrepreneur’s life and why it is necessary to fail.

After immigrating to London from Lebanon, Ayman worked as a Kitchen Porter and contemplated many business ideas before settling for a dairy product service -  which he began in partnership with his colleagues. He was passionate about entrepreneurship to such a degree that he decided to pursue it alone without any partners hence, he let them take over the current business while he explored other ventures. His first sole business was a restaurant, but it failed miserably.

Ayman considers that failure to be a pivotal point in accelerating him towards success. He believes that he was able to conquer seemingly insurmountable summits later on due to the adaptation of the growth mindset. He recounts about his journey and states that his failure was essential because it taught him many lessons - lessons he would not have learned otherwise.

Since Ayman revisited his failure as a lesson, he was able to learn from it and not repeat the same mistakes over and over. Since he had already failed, his fear of failure had also been conquered and he had mustered up greater impetus than before that kept pushing him forwards. His will to move forward despite the failure also bolstered his resilience and persistence. It was the persevering nature that he had developed which led to his next venture turning out to be a huge success - one that went beyond his wildest imaginations.

As entrepreneurs, innovation is what one seeks. Innovation is a creative solution to an existing void that defies convention. It shouldn’t come as a surprise that those creative models can sometimes be too ideal to be practical. However, Ayman reiterates that this should not stop anyone from pursuing their goal. Simply rectify your shortcomings and keep hustling forward.

Disclaimer: No Asian Age journalist was involved in creating this content. The group also takes no responsibility for this content.