As the blockbuster-bound Street Dancer 3D prepares to open across India, Ajay Devgn has decided to step up the promotion and screens for his pseudo-historical movie. Tanhaji, a chronicle of the Maratha warrior Tanaji Malusare, has caught the viewers’ attention on a level that this week’s 3D dance film Street Dancer 3D never expected.
Says a source in the know, “The collections of Tanhaji have gone through the roof. T-Series, who are the producers of Tanhaji, never expected the film to succeed to such an extent. Now that the film has been given a tax exemption in Maharashtra, the producers are caught totally unaware by the enormity of the success.”
Luckily, Street Dancer 3D is a product that T-Series completely believes in.
Says the source, “Street Dancer 3D and Tanhaji are completely separate in mood, location and era. T-Series has tightened its belt accordingly. In its third week, they shall hold on to the screens allotted to them for Tanhaji in the first week, further consolidating its position among the biggest successes in the historical genre, while investing their energy in Street Dancer.”
Interestingly both the T-Series biggieS Tanhaji and Street Dancer are in 3D. It would not be a premature exaggeration to say that the 3D format has made a comeback in 2020.