ikea
As IKEA opens first store in India, here are 5 major challenges it will face
IKEA is spending USD 1.5 bn in India but analysts reckon it is going to be several years before it starts seeing significant returns.
Ikea bets India to be one of top sourcing nations
Despite the long history, India, which supplies almost a fifth of Ikea’s global goods, lags behind China, Poland and Italy.
Undeterred by taxes, IKEA puts together cheap India pricing
IKEA had initially planned to open 25 stores across the nation by 2025.
Ikea gears up to launch its first India store on July 19
The company officials said that the store would cater to every segment of customer and cover all price points.
A shopping jaunt like none other
For instance, say you are in IKEA to pick up a double bed and a matching mattress.
Founder of IKEA, Ingvar Kamprad dies at 91
Kamprad died on Saturday at his home in Smaland, in southern Sweden, the chain's Swedish unit, IKEA Sverige, said on Twitter on Sunday.
Ikea wants women to pee on magazine ad to avail discount
Apparently, once the woman urinates on the ad in Amelia magazine, a discount is revealed, only if she is pregnant.
Ikea to open second store in Navi Mumbai
The store will be opened in January 2019 with an investment of around Rs 1,000 crore.