Apple launches iPhone 8 (PRODUCT) RED lineup in India

Apple has finally made the new red coloured versions of the iPhone 8 and iPhone 8 plus available for purchase in India. The (PRODUCT) RED edition models will be available in for all the existing storage variants for the iPhone 8 variant.

The base variant of the (PRODUCT) RED iPhone 8 with 64GB onboard storage will retail for Rs 67,990 whereas the 128GB variant will retail for Rs 81,500. The bigger iPhone 8 Plus in the (PRODUCT) RED edition will be available for Rs 77,560 whereas the 256GB variant will retail for Rs 91,990.Apart from the red coloured iPhones, Apple also has something for the iPhone X users — a (PRODUCT) RED Folio case for the flagship handset, which costs around Rs 7,900.

The (PRODUCT) RED lineup for iPhones was started with 2016’s iPhone 7 lineup. Parts of the funds extracted from the (PRODUCT) RED Apple products go to Global Fund HIV/AIDS grants that provide testing, counselling, treatment, and prevention programmes with a focus specifically on eliminating transmission of the virus to babies. Statistics show that Apple had raised approximately $160 million from the (PRODUCT) RED lineup till December 2017.

Both the (PRODUCT) RED iPhone 8 are identical to the standard iPhone 8 series, except for the black face and the red-coloured rear panel. To recall, both the iPhone 8 and iPhone 8 Plus are built around Apple’s custom-made A11 Bionic chipset that is controlled by iOS 11. The iPhone 8 has a 4.7-inch Retina HD display and sports a 12MP rear camera with f/1.8 aperture. The iPhone 8 Plus has a bigger 5.5-inch Retina HD display and features a 12MP + 12MP dual camera setup, which is capable of shooting portrait photos with studio light effects. Both the iPhone 8 models are water and dust resistant and support Qi standard wireless charging.

The special edition iPhone models will be available with all authorised Apple retailers.

(source)