Monday, Aug 10, 2020 | Last Update : 03:01 AM IST

139th Day Of Lockdown

Maharashtra51533235171017757 Tamil Nadu2969012386384927 Andhra Pradesh2278601387122036 Karnataka178087939083198 Delhi1454271305874111 Uttar Pradesh122609726502069 West Bengal95554671202059 Bihar7972051315429 Telangana7949555999627 Gujarat71064542382652 Assam5883842326145 Rajasthan5249738235789 Odisha4592731785321 Haryana4163534781483 Madhya Pradesh3902529020996 Kerala3433121832109 Jammu and Kashmir2489717003472 Punjab2390315319586 Jharkhand185168998177 Chhatisgarh12148880996 Uttarakhand96326134125 Goa871259575 Tripura6161417641 Puducherry5382320187 Manipur3752204411 Himachal Pradesh3371218114 Nagaland27819048 Arunachal Pradesh215514823 Chandigarh151590425 Meghalaya10624906 Sikkim8664971 Mizoram6082980
  Technology   In Other news  28 Feb 2020  Samsung Mobile is India’s Most Desired Brand in 2020; 4th time in six editions

Samsung Mobile is India’s Most Desired Brand in 2020; 4th time in six editions

THE ASIAN AGE
Published : Feb 28, 2020, 9:38 am IST
Updated : Feb 28, 2020, 9:38 am IST

Tata leads with 30 brands featured; Godrej 11; Amul, Reliance, LG & have 9 each

Indian brands dominate the top 100 of India’s Most Desired list.
 Indian brands dominate the top 100 of India’s Most Desired list.

South Korean electronics giant Samsung wins the crown in TRA’s Most Desired Brands 2020, making it a fourth time victory in six editions of the report. The brand also led the list in 2018, 2015 and 2013 reports as well. Technology giant Apple takes the 2nd place up one rank from last year, having climbed steadily over the years from rank 290 in 2015 to the exalted place this year. Samsung features again at 3rd rank in the Consumer Electronics Category. Sony TV, the GEC channel is a debut entry and rises by an impressive 594 ranks to occupy the 4th position this year followed by Maruti Suzuki at 5th. The Austin-based laptop maker Dell secures 6th rank; Samsung in Televisions at 7th, Amul Milk at 8th, Honda Activa at 9th and Hyundai at 10th follow sequentially. The MDB 2020 list has 394 new brand entries which did not feature in the last edition.

N. Chandramouli, CEO, TRA Research, said at the launch of the report, “Desire is a longing for a brand irrespective of its need, and the success of a brand is highly dependent on the desire quotient it emanates. The brands which feature in this list have been able to exude a deep magnetic pull that impacts the consumer at a subliminal level. TRA’s syndicated research is based on our proprietary Brand Desire Matrix which measures consumers’ expressions of desire on 36 intangible attributes of a brand”. MDB 2020 lists 1000 brands across 326 Categories and 39 Super-Categories.

 

The F&B Category has 159 brands in the report and FMCG features 129, totaling 28.8% of the listing. Automobile features 75 brands, Consumer Electronics lists 59 and BFSI & Personal Accessories have 56 brands each. The Fashion-to-Financial Services conglomerate, Tata Group, leads with 29 brands featured, of which ten are Category leaders. Godrej Group has 11 brands listed with three Category leaders and Amul gets 9 brands included in the report of which eight top respective Categories.

Indian brands dominate the top 100 of India’s Most Desired list featuring 42 brands, followed by 15 American, 12 Japanese and 11 South Korean brands. 6 German brands also feature of which three luxury car brands dominate the list. 4 UK brands make it to top 100, and the three Chinese brands which are included in the list are from the Mobile Phone category.

 

TRA Most Desired Brands 2020

Tags: samsung, most desired brands 2020