Thursday, Mar 22, 2018 | Last Update : 03:37 PM IST
A study by Kantar Worldpanel ComTech suggests that while Apple is catching up in markets, Android still continues to dominate overall.
The mobile market is primarily dominated by Apple and Google wherein iOS and Android operating systems manage to dwarf all others in the market. Both the platforms have their own share of profits over time. Apple experienced a surge in its market share over the past couple of months, thanks to its iPhone 7 launch. However, Android devices have not been left behind either especially given Google’s Pixel launch among many others.
A new study by Kantar Worldpanel ComTech suggests that while Apple’s iPhone has had a strong holiday season, Google’s Android continues to dominate overall. “The latest smartphone OS sales data from Kantar Worldpanel ComTech shows Android sales declined in the
The report goes on to point out that iPhone sales in late 2016, following the release of the iPhone 7 and 7 Plus accounted for 43 per cent in the US market which much higher when compared with 37 per cent during the same period in 2015. In
According to the same report, Android accounted for 55 per cent of smartphone sales in US, down from 60 per cent during the same period in 2015. However, even though Android decreased in the
It’s hard to predict what the future holds as far as these two platforms are concerned as they continue to prevail in what appears to be a neck-to-neck competition.