Sound style

There's no denying we just can't do without our phones. With all the health restrictions, there's been a focus on the importance of using earphones. If you are an Apple person or a Samsung you've got a good pair. But if you are a sound junkie and music is your thing, like it is for most people, then you've got to get your hands on the Focal Sense 100SI wired earphones.

These earphones were commissioned with one objective — to create a high street product that looks and feels as exceptional as it sounds. Designed and developed by Theron Carmine of FWC LLP, for a pilot project between Focal-JMlab, St. Étienne, France; the earphones are made from the high-quality aluminum, and have an elegant, sleek metallic finish with luxury written all over it.  

Theron Carmine de Sousa is Consulting Director, Business and Brand Strategy at Ferry Wharf Communications LLP, with a presence in Mumbai and Santa Clara CA, USA— it’s a strategy and design firm that offers strategic solutions in the Design Thinking space and has a unique model for strategy for product related start-ups. He has worked as an Independent Creative Strategist and Advisor to a series of international companies as well as The Brand Advisory Council and is a moderator at the upcoming India Design 2019 in Delhi

His degree in Communication and Philosophy from Denison University, and post-graduate work in Media Strategy, along with his 17 years of experience working with over 40 luxury, finance and hospitality brands have equipped him to be a part of the Advisory Board of JBL Enterprise and Ballard Pier Associates.

The product’s aesthetic begins with its innate design and colour shade options; and continues seamlessly to the packaging experience along with the soft carry pouch that comes with it.

The flat, anti-tangle wire is crafted with industrial strength Neoprene, a material used for manufacturing deep sea diving suits. The French derived 8mm drivers offer a dynamic and wide frequency response that has Brand Focal written into every note. Add the deep bass effect & Omni-directional microphone for improved clarity and you have a pair of earphones that are plugged into the pulse of the smartphone and video streaming generation. With Focal Sense 100SI, expect a listening experience that is unlike any other in-ear headphone, at its price point of Rs. 2,500 (USD 35).

Considering that it comes from the Focal stable that includes the hi-end British audio manufacturer Naim; the team at Focal manufacture analogue headphones that can go up to Rs. 2.8 lakh (USD 4000) and speakers & systems for Rs. 2.5 crore (USD 350,000); the Sense 100SI has a formidable lineage to live up to.

The high quality yet reasonably priced earphones are makes one's music experience a divine, serene and an intimate one. With the next-gen technology, these earphones are easy to handle, comfortable and a must have in one’s gadget list.