Monday, Dec 17, 2018 | Last Update : 11:25 PM IST

Samsung and INOX introduce INOX Onyx in Mumbai

THE ASIAN AGE
Published : Dec 6, 2018, 2:03 pm IST
Updated : Dec 6, 2018, 2:03 pm IST

Through this technology, an audience experience is uplifted to a level wherein characters and places come alive.

Seen from Right to left Mr. Puneet Sethi, Vice President, Consumer Electronics Enterprise Business, Samsung India, Mr. Alok Tandon, Chief Executive Officer, INOX Leisure Limited. and Mr. SH Jang, Director Consumer Electronics Enterprise Business, Samsung India.
 Seen from Right to left Mr. Puneet Sethi, Vice President, Consumer Electronics Enterprise Business, Samsung India, Mr. Alok Tandon, Chief Executive Officer, INOX Leisure Limited. and Mr. SH Jang, Director Consumer Electronics Enterprise Business, Samsung India.

Samsung India and INOX have introduced the INOX Onyx to Mumbai and in the process ushering in the future of cinema to the land of Bollywood. Samsung claims that the world’s first Cinema LED offers most powerful, captivating and larger-than-life visuals thus, making the cinema viewing experience as natural as you would watch it in the real world.

Samsung goes on to claim that Onyx is a game changer in the film exhibition industry and is the only DCI compliant LCD display. INOX at Malad, Inorbit Mall will play host to Mumbai’s first Cinema LED Theatre.

Samsung states that through this technology, an audience experience is uplifted to a level wherein characters and places come alive and fuel imagination whilst watching a cinema. Through HDR refinement, guests get to enjoy the next level experience with more detailed, textured and visually rich content because it is 10 times brighter than a conventional projector and also has an infinite contrast ratio. Samsung ONYX is unaffected by ambient light, it upholds consistent and distortion-free picture quality that keeps audiences engaged and keeps it close to realism. Not just visually advanced pictures, ONYX Cinema LED technology amplifies next-level cinema content with JBL’s surround sound audio.

With increasing interest in the technology among movie experts and enthusiasts, Samsung launched the Onyx Cinema LED, a move away from the projection systems that were existing hitherto. The Onyx Cinema LED has the potential to deliver unparalleled picture quality, bringing content to life with greater vibrancy and accuracy.

(Source)

Tags: samsung, inox, onyx