Saturday, Dec 16, 2017 | Last Update : 03:02 AM IST

iPhone 7 is like a disconnected component: Apple design chief

THE ASIAN AGE.
Published : Dec 1, 2017, 7:18 pm IST
Updated : Dec 1, 2017, 7:21 pm IST

Jonny Ive made the statement while praising the design of iPhone X, he further added that 'iPhone X design was aspired for years'

Apple's iPhone 7 was met with positive reviews upon its launch back in 2016
 Apple's iPhone 7 was met with positive reviews upon its launch back in 2016

With the launch of iPhone X, Apple has moved into a completely new territory with the design. So what made Apple change its design philosophy by ditching those thick bezels and iconic home button?

Apple design chief Jony Ive might have a few insights on the same, for instance, in a recent interview with Smithsonian Magazine he said that the iPhone 7 Plus “seems to me a rather disconnected component housed in an enclosure,” also adding that the iPhone X edge-to-edge approach is something that Apple has “aspired to for years.”

iPhone X does introduce several innovations, at least for the Apple ecosystem, in terms of look. The biggest of them is the debut of an OLED display with very small bezels and a controversial notch at the top and housing the facial recognition modules, the FaceTime camera.

And while the iPhone X was praised for its design and high build quality, Ive admits that it takes time to achieve such results because “we don’t get it right all the time.”

In a separate interview earlier this month, Jony Ive said the iPhone X was the most difficult iPhone to build, revealing that the plan wasn’t necessarily to complete device development in time for the 10th anniversary iPhone, but to only get this model right.

Apple has struggled to deal with iPhone X production challenges, including for the display itself and the facial recognition system, but sources familiar with the matter revealed that the company is now in the process of aligning production with demand.

Waiting times for the iPhone X have been reduced to one to two weeks, with some of the orders that were initially projected to ship in early December already completed.

Analysts estimate the first quarter of 2018 to be particularly successful for the iPhone X, especially as supply challenges would be addressed and the device would also become available for walk-in customers worldwide.

with inputs from Softpedia

Tags: apple, jonny ive, design, iphone x, iphone 7