Tuesday, Sep 25, 2018 | Last Update : 06:06 PM IST

Half-million dollar deal for mixed martial arts

THE ASIAN AGE
Published : Sep 7, 2018, 12:32 am IST
Updated : Sep 7, 2018, 12:32 am IST

The association is a half a million USD deal that promises to establish itself as a prime international MMA property in India.

His Highness Sheikh Khalid bin Hamad Al Khalifa along with Akbar Rasheed, Promoter at Mercury Sports Entertainment.
 His Highness Sheikh Khalid bin Hamad Al Khalifa along with Akbar Rasheed, Promoter at Mercury Sports Entertainment.

With a vision to cement MMA’s position as a mainstream sport in India, Asia’s largest mixed martial arts organisation, Brave Combat Federation announced Mercury Sports Entertainment as its official partner and promoter in India. Together, they have long-term plans for the expansion of Brave and MMA in India which is significant for the future of the sport in the great nation of India. The association is a half a million USD deal that promises to establish itself as a prime international MMA property in India.

Commencing from December  2018, the multi-city MMA league — Brave CF — will be held across Mumbai, Delhi, Bangalore, Kolkata, Chennai, Hyderabad, Kerala and Nagaland.

Besides providing a platform to the Indian mixed martial artists to compete and hone their talent, the partnership will further expand to verticals such as the first of its kind Reality TV show, Gyms, Merchandise and Nutrition. Additionally through the signing of this MOU, Mercury Sports Entertainment aims at strengthening relations to develop cultural, economic and investment opportunities between the two nations.

Tags: martial arts, brave combat federation