:: Mumbai Age

Nose jobs head cosmetic surgery demand list

Priyanka Bhadani

The Asian Age

Getting the shape of your nose changed aesthetically is the "in" thing. According to recent reports, the number of people undergoing aesthetic surgery, especially nose jobs, in order to look better has risen by leaps and bounds.

In the last week of November, India would be hosting the 15th World Congress of International Confederation of Plastic Reconstructive and Aesthetic Surgery (IPRAS). The event provides an opportunity to promote plastic surgery both scientifically and clinically, to further educate and encourage friendship between physicians in different countries. India has got a chance to host the conference for the second time after 22 years.

Dr Rajeev B. Ahuja, a plastic, maxillofacial and microvascular surgeon, also the chairman of the organising committee, says that it’s a matter of pride that the conference would be held in India. And talking about the rising number of people going for nose correction, he reveals, "People these days have a lot of money, so they don’t mind spending some on enhancing their looks."

Consultant cosmetic surgeon Dr Rashmi Taneja says that many undergo aesthetic surgery just to gain confidence. "Because of a slight fault in their looks, especially the nose, as it is a prominent feature on the face, they tend to feel uncomfortable. But with advancement in cosmetic surgery it has given them an opportunity to look different," she says.

However, Dr Ahuja points out that many opt for the surgery because they want to engineer a change. "Many people don’t really know what the treatment really entails. They think that plastic surgery can change their look completely. But the fact is that we can’t change the shape of the bones, we can only enhance the features a bit," he says.