Women parade on catwalk during Miss Cholita beauty pageant

Cholita is the style of clothing worn by many of the country's indigenous women. (Photos: AP)

Jimena Ramos Huarachi, second from left, celebrates as the winner of the Miss Cholita beauty pageant in La Paz, Bolivia.

A woman smiles as she waits to compete in the Miss Cholita beauty pageant.

Women take pictures with their cell phone during the Miss Cholita beauty pageant.

Miss Cholita beauty pageant is an annual contest that recognizes indigenous women's fashion and beauty as well as their command of indigenous lifestyle and language.

Cholita is the style of clothing worn by many of the country's indigenous women.

Aymara women participate in the Miss Cholita Pacena 2018 pageant, an annual contest that recognizes indigenous women's fashion and beauty.

Aymara women participate in the Miss Cholita Pacena 2018 pageant, an annual contest that recognizes indigenous women's fashion and beauty as well as their command of indigenous lifestyle and language.