Saturday, Mar 23, 2019 | Last Update : 10:06 PM IST

Passion meets luxury

THE ASIAN AGE. | PRATYUSHA CHATTERJEE
Published : Feb 18, 2019, 7:09 am IST
Updated : Feb 18, 2019, 7:09 am IST

A fair that is home to every designer luxury product a Delhite can imagine about.

The experience at India Design (ID) 2019 was very good. There were good crowds and also good mix of vevendors.
 The experience at India Design (ID) 2019 was very good. There were good crowds and also good mix of vevendors.

The seventh edition of India Design in the heart of the nation has been a huge success. Held in the NSIC Okhla ground, the event has open heartedly welcomed all those who crave to make the surrounding a place from where no one can taketheir eyes off.The platform comprised of three segments which are ID Exhibit, ID Symposium, ID Honours. These will bring together prominent design experts and international design visionaries to share their experiences, knowledge and aesthetics through exhibitions, installations and discussions. A three-day action-packed event that is part of India Design has been a great platform for architects, design luminaries and creative influencers from India and across the world to participate in panel discussions, interactive sessions, debates and dialogues centered around design.

The symposium this year has witnessed a range of Indian artists and designers from luxury menswear designer Raghavendra Rathore, Interior designers Gauri Khan and Iram Sultan, industrial designer Ayaz Basrai , prominent architects such as Sandeep Khosla, Kapil Gupta, Brinda Somaya and art curators and artists like Bose Krishnamachari and Shalini Passi.

Angie Kripalani, an exhibitor and owner of Angie Kripalani Design shares her experience in India Design. Her brand has been associated to this particular event for a many times and other events as well. In her own words, “The experience at India Design (ID) 2019 was very good. There were good crowds and serious clients and there were also good mix of vendors and materials with good space planning and branding. Also, a huge effort for the right crowd.”

Such a platform is what a designer will wish for and Angie is not an exception. Sharing how excited she is from the response from the people she chirps, “The response from the viewers was very good. They recognised that we were the pioneers and appreciated our journey and experience that we have done homes for developers, corporates, politicians and bankers.”

There has been participation of numerous brands and names. But talking about her very own brand Angie expresses with enthusiasm, “Our brand has been in the luxury business for the last 20 years. We under our brand Renaisaance Homez has been a pioneer in the luxury furniture and life style business. In Angie Kripalani design, we are highlighting our interior design solutions. We do complete Interiors for furniture fabrics and provide people a concept of interiors with presentation and drawings for their interiors of homes and offices.”

She signs off saying, “We have a combination of classic, fusion and contemporary interiors. We are the few who are versatile in design. We import from America and Italy from Henredon/ Lexington Bernhardt etc. to name a few. We also import fabrics and lights too and also manufacture furniture and wardrobes and have outdoor too in different looks like – metal, wood, leather and woven.”

The sponsor for the event has also a huge role to play in the event. Asian Paints ColourNext brings four new trends every year that are launched in ID. At least that is what has been happening for the past 7 years. The marketing  team collaborates with the finest purveyors of design from a wide range of disciplines to put together the most comprehensive guide to colours, materials, textures and finishes for those who design for India.

Talking about the amount of research and hardwork that goes into bringing these trends into life Mr. Amit Syngle, COO, Asian Paints Limited has said ‘’At Asian Paints, we have been studying colour and its myriad influences on lifestyle in India since 2003. And year after year, we are fascinated by the stories that emerge out of the chaotic, creative landscape that is this country. In its 16th edition, Colour Next brings you four powerful colour stories that will find expression across design disciplines in the months to come.”

Before the event Aashti Bhartia, vice chairperson, Ogaan Media, had said, “We’re very excited by the kind of work that brands are exhibiting at India Design ID this year. From fantastical blown glass installations to a multi-story building made entirely of re-engineered wood, the exhibit space aims to inspire, and to expand the idea of what’s possible in design today. At the Symposium too, we aim to bring together the best speakers from the world of art, design and architecture to encourage dialogue and collaboration across disciplines and mediums.” And the fair has proven true each and every word that she had mentioned.

Tags: india design