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  India   Yahoo names ‘cow’ as Personality of 2015

Yahoo names ‘cow’ as Personality of 2015

| PAWAN BALI
Published : Dec 22, 2015, 12:02 am IST
Updated : Dec 22, 2015, 12:02 am IST

The humble cow was named as “Personality of the Year”, trumping other high-profile contenders in Yahoo’s 2015 India “Year in Review” (YIR) list.

The humble cow was named as “Personality of the Year”, trumping other high-profile contenders in Yahoo’s 2015 India “Year in Review” (YIR) list.

“It started with the Maharashtra government announcing a ban on sale of beef — which led to massive debates online and offline, spiralling into the ‘beef controversy’,” Yahoo said. Fuelled further by the Dadri mob lynching, the cow was at the centre of discussions on “intolerance”, sparking the “award wap-si” campaign, stalling Par-liament proceedings at one point, it said.

The YIR sees the year’s top trends, happenings, ev-ents that caught the imagination of Indian Internet users. In its eighth year, this review is based on us-ers’ daily search habits and an editorial selection of what they read, shared and recommended most on Ya-hoo. It factors in absolute volume and growth from previous periods to see which themes and trends bubble to the surface.

Location: India, Delhi, New Delhi