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  India   Pierce Brosnan thought Pan Bahar ad was for tooth whitener

Pierce Brosnan thought Pan Bahar ad was for tooth whitener

PTI
Published : Oct 22, 2016, 6:35 am IST
Updated : Oct 22, 2016, 6:35 am IST

Hollywood star Pierce Brosnan says he is distressed by the deceptive use of his image in Indian pan masala brands advertisement.

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Hollywood star Pierce Brosnan says he is distressed by the deceptive use of his image in Indian pan masala brands advertisement. The actor said that he was deeply shocked and saddened to learn the pan masala product he was advertising may include ingredients that can cause cancer, reported People magazine.

Brosnan said he has the “greatest love and affection for India and its people.”

“As a man who has spent decades championing womens healthcare and environmental protection, I was distressed to learn of Pan Bahars unauthorised and deceptive use of my image to endorse their range of pan masala products.

“I would never have entered into an agreement to promote a product in India that is dangerous to ones health,” Brosnan said in a statement.

The 63-year-old James Bond star said his contract stated that he was to advertise a “breath freshener/tooth whitener,” which wouldnt include an ingredient that turns saliva red.

According to the actor he agreed to advertise a single product only, and that it was presented as “all-natural containing neither tobacco, supari, nor any other harmful ingredient.”

Brosnan has demanded the company to remove his image from all their products, and assured that he had no knowledge that he was endorsing items that would have a negative or painful reaction in India.

“I shall endeavor to rectify this matter. In the meantime, please accept my sincerest and heartfelt apologies to all whom I have offended,” the statement concluded.

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