BJP morchas told to reach out to their ‘target’ groups

New Delhi: With an eye on the 2019 electoral battle, the BJP has given the task to its cadre to tap the country’s 50 per cent population, consisting of women, OBC, Scheduled Caste, Scheduled Tribes, women, minorities, youth and farmers.

Prime Minister Narendra Modi, who addressed the party’s various morchas on Thursday, including farmers, minorities, Scheduled Castes, Scheduled Tribes, women, minorities, OBC and youth, also asked them to refrain indiscipline from life as the party is ruling the Centre and a number of states, as their act or statement also reflect on the party.

The morchas have been given the task to connect with their respective target groups, through creative programmes, which would be in addition to the already exiting programme the morchas have been doing. The meeting also saw party president Amit Shah reiterating to reach out to the over 22 crore beneficiaries of the Modi government’s various schemes, which the party see as an addition to its existing votebase.

Asking BJP workers that it is not the time to look back but to move ahead and work for a win in the next polls, Mr Modi asserted that BJP’s priority is to work for the people and the country. The Prime Minister also said that the country is witnessing how the dynasty politics has “ended” and voters are choosing and rewarding hardworking leaders.  

Mr Modi said it should be the priority of all the party leaders and workers that first time voters are included in their data bank and efforts should be made to reach out to them.

He also said that people can differentiate between his government and the ones before it and claimed that there is no allegation against the current dispensation. Later, briefing the media, party general secretary Bhupendra Yad-av said all morchas have been asked to make sure that their reach-out programme should be effective till the booth level.