Voompla’s journey to the top: What it takes to build an entertainment news brand

Real time Bollywood and entertainment news on Voompla reaches more than 7 million followers across Instagram, Facebook, Twitter and Tik-Tok.

Everyone wants to know what Deepika Padukone or Sara Ali Khan wore on the red carpet at an event. A scoop about who is dating who or a glimpse of the next big Bollywood shaadi – people love to keep up with celebrities.

“Red carpets to gym runs, movie events to filmy parties – every tiny little update in tinsel town is dished out to audiences ” says co-founder Kaushambi Bakshi, an English Literature Honours graduate from St. Xavier's College Mumbai with an MBA from RMIT University, Melbourne.

But social media has now become a jungle where every brand is vying to stand out. So how do you get eyeballs?

“Observe growth trends. Your analytics and insights will tell you almost everything you need to know about creating and implementing strategies. If you look close enough you will get all the answers in your numbers” says co-founder Palash Bakshi.

“It is a 24-hour 365 day job. Never a day off in the world of entertainment where trends come and go in the blink of an eye. There’s always something happening round the clock” says the team. It is a tough job but the team’s love for all things Bollywood keeps them going. It is this kind of commitment which has got Voompla its loyal family of 7 million plus followers. Celebrities like Sara Ali Khan, Malaika Arora, Ekta Kapoor, Arjun Kapoor, Kiara Advani, Ananya Panday, Kartik Aryan and many more are followers too.

As a news brand, Voompla’s journey from being an absolute newbie in the space to becoming a household name has been quite the ride. “From companies to brands to influencers, everyone wants to make it big on social media but nobody wants to put in the hours and sweat” says Kaushambi.

“Social media looks easy from the outside but it is actually a herculean task to start from scratch and rise to the top. Voompla serves more than 500 million impressions monthly across platforms and that has been an outcome of consistency and perseverance” she adds.

Over the years the team has collaborated with some of the top brands and marketing agencies. Reliance Entertainment, Amazon Prime, Mahindra & Mahindra, Lay’s, Snickers and Taco Bell are just some of the campaigns they have been a part of. One of their future endeavours will be to grow their presence on YouTube.

Disclaimer: No Asian Age journalist was involved in creating this content. The group also takes no responsibility for this content.