Kartik-Sara kissing video a marketing gimmick?

How did the video of Kartik Aryan and Sara Ali Khan frozen in a passionate smooch get “leaked” and why the weak, vague denial by Kartik now? To cut a long story short, it all started with a hazy video footage of a guy and girl who resembled Kartik and Sara kissing, apparently for the camera.

When it went viral, people were kicked by seeing the two young hot-blooded stars together and presumed it was for Imtiaz Ali’s Love Aaj Kal 2, a project that we’ve been hearing about from Kartik.

Turns out, there was no smooch, no Kartik Aryan, no Sara Ali Khan and probably no Love Aaj Kal 2 either. A source close to Imtiaz Ali says the whole buzz around an alleged sequel to Love Aaj Kal was created by the hype machinery. “Whose hype machinery I cannot say. But the idea of Saif Ali Khan’s daughter doing a sequel to Love Aaj Kal co-starring the actor she confessed to crushing on, was a sitting duck for a marketing gimmick,” says the source.

So, is this source suggesting that Aryan and Sara planned this smooch gimmick together? “Probably. If it was not true, why didn’t they vehemently deny it when the video went viral? And what is this Love Aaj Kal 2? Have you heard Imtiaz Ali talking about it?”