Advertising

Thursday, Apr 25, 2024 | Last Update : 01:14 PM IST

Advertisers Aniket Ghate and Akash Patil

Marketing experts Akash and Aniket shares their brilliance on online campaigns

This dynamic duo advertising friends also happen to be superb marketing experts

09 Feb 2021 8:48 PM

Facebook has been accused of favouring male sexual products over female in its advertising policies. (Photo: Approved, Not Approved)

Sex toy brands come together to protest Facebook’s sexist ad policy

There is an obvious double standard when it comes to advertising sexual wellness products for women and men.

02 Aug 2019 2:45 PM

It is movable advertising and this means that the client will get greater publicity across the route, said an official. (Photo: Representational)

Branding on wheels: Freight trains to display ads for first time

South Eastern Railway has awarded a contract under 'Branding on Wheels' scheme to Dalmia Cement for a period of five years.

28 Jun 2019 2:56 PM

Television, however, continues to be the dominant force in India, with an estimated contribution of 39 per cent to the total ad spend in 2019, the report said. (Photo: File | Representational)

India ad spend likely to be Rs 697 billion in 2019: Report

The 2019 estimate is up from January's projection of 10.6 per cent growth in ad spend, and 10.8 per cent in 2018, the report said.

14 Jun 2019 3:27 PM

The consumer complaints council (CCC) of Advertising Standards Council of India upheld complaints against 229 ads out of 270 evaluated by them.

ASCI upholds complaints against 229 misleading advertisements

ASCI examined complaints against 344 advertisements, of which 74 advertisers ensured prompt corrective action, a statement said.

22 May 2019 5:18 PM

YouTube’s paid option will still remove ads from originals as well as all other videos, and it comes with music streaming privileges. (Photo: AFP)

YouTube shifts to make new exclusive shows, movies free to users

YouTube plans to make all future original programming available to users for free with advertising.

28 Nov 2018 10:56 AM

LED lights may disrupt the body's 24-hour cycle known as the circadian rhythm, in turn affecting hormones. (Photo: Pixabay)

LED street lights may up cancer risk: study

This was compared to populations with less exposure to blue light.

30 Apr 2018 5:08 PM

Last year, YouTube found itself on choppy waters after advertisers raised concern over videos aimed at children.

Google to scrutinise YouTube

These channels also have some of the most interesting content, which are also brand safe.

14 Jan 2018 12:43 AM

Facebook, the world’s largest social network with 2.1 billion users and $36 billion in annual revenue, has been on the defensive for its advertising practices. (Photo AFP)

Facebook suspends ability to target ads by excluding racial groups

The company is determined to do better after a news report said Facebook had failed to block discriminatory ads.

30 Nov 2017 7:59 AM

Facebook does not offer tools to target people based on their emotional state.

Facebook denies targeting insecure young users to push ads

Facebook has denied targeting "emotionally vulnerable" young users on the social media in order to push advertisement

03 May 2017 4:10 PM

Facebook accused to targeting 'insecure' kids

The social media giant reportedly apologised for allowing advertisers to target such people.

01 May 2017 1:52 PM

1 of 1

Columns

Dilip Cherian

advertising