Patanjali to launch ‘jeans’

Baba Ramdev owned Patanjali group is all set to explore international markets with its FMCG products and may also enter Pakistan and Afghanistan in future.

“We have already set up our units in Nepal and Bangladesh and our products have reached the Middle East and became popular in some of the countries, including Saudi Arabia,” Baba Ramdev said.

“We should be concentrating in poor countries as the profits from those countries will be utilised for development work there itself.

“The entry to Pakistan and Afghanistan will mostly depend on the prevailing political situation, and if the situation is politically conducive, units will be set up there,” he said.

He said their company products are reaching right up to Canada.

Patanjali has already entered Azerbaijan which has 90 per cent Muslim population, he said claiming that a top industrialist there has shown interest in his products.

Ramdev said Patanjali will also venture into garments area and a 'swadeshi jeans' will be launched by end of the year or early next year.

There is a great demand from youths, and therefore Patanjali has decided to launch the Indianised jeans to compete with foreign brands, he said.