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  Business   Maruti NEXA completes 1 year of operation with 1 lakh sales

Maruti NEXA completes 1 year of operation with 1 lakh sales

: AGE CORRESPONDENT
Published : Jul 28, 2016, 3:18 pm IST
Updated : Jul 28, 2016, 3:18 pm IST

Maruti Suzuki plans to expand the number of NEXA outlets to 250 by March 2017.

maruti-baleno.jpg
 maruti-baleno.jpg

Maruti Suzuki plans to expand the number of NEXA outlets to 250 by March 2017.

NEXA the new automotive sales channel of Maruti Suzuki has completed one year of operations. NEXA was launch in july 2015 to enable Maruti Suzuki to attract new categories of customers to its fold. At present, the cars sold through NEXA are: premium cross-over, S-Cross and premium hatchback, Baleno. Celebrating NEXA’s first anniversary, Mr. R S Kalsi, Executive Director, Marketing & Sales said, “NEXA has been created to address the needs of a new and growing segment of Indian customers. These customers are well travelled, digitally savvy and frequently experience five-star hospitality. They value personal touch and pampering in their purchase and ownership experience. Over half (51 per cent) of the customers who bought cars at NEXA were not customers of Maruti Suzuki at that point, indicating that through NEXA, we are able to attract new categories of customers.” Elaborating on the road ahead for NEXA, he added, “To further enhance the purchase and ownership experience, we plan to provide customers enriching experiences beyond the showroom as well. We will curate new experiences around fashion & lifestyle, music and travel. These experiences will touch the lives of customers through international music festivals, fashion/styling sessions and long distance drives. Rather than limit ourselves to selling cars, our aim is to forge relationships over the period of ownership.” Maruti Suzuki plans to expand the number of NEXA outlets to 250 by March 2017.

Source: Vicky.in