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  Business   Maruti clocks new sales record in September; captures 49 per cent four-wheeler market

Maruti clocks new sales record in September; captures 49 per cent four-wheeler market

: AGE CORRESPONDENT
Published : Oct 6, 2016, 7:22 pm IST
Updated : Oct 6, 2016, 7:22 pm IST

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Maruti Suzuki has been in India for the last 35 years. It's the automaker's understanding of the Indian market that has led the company to become the largest carmaker of the country. Now, in 2016, Maruti Suzuki is breaking its own records. In September, the company managed to sell 1,49,143 vehicles- its highest ever sales figure for September. Not only this, it is also Maruti's highest-ever domestic monthly sales. That said, Maruti captured 49.2 per cent of the entire Indian four-wheeler market with the company just inches away from capturing half the market.

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The majority sales for Maruti are still derived from the entry level segments, but the popularity of cars like the Vitara Brezza has enabled it to target a wider audience. Maruti has lined up some very exciting cars for the festive season as well. By November end, the Indian automaker is expected to launch two new hatchbacks in the market. One of them is the Baleno RS, the high-performance version of the Baleno hatchback. It has a 1.0-litre turbocharged 'BoosterJet' engine which produces 111PS of power – 27PS more than the outgoing petrol variants. The Baleno RS will also feature an exclusive black paint with a sporty body kit and alloy wheels. Prices are expected to start at Rs 9 lakh.

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Another hatchback entering India from Maruti is the micro-SUV – Ignis. With a tall stance and masculine looks, this hatchback looks like a small SUV and is a brand-new product from the carmaker. It will most likely feature the 1.2-litre petrol and the 1.3-litre diesel engines from the Swift hatchback. Technology-wise, the Ignis hatchback will come fully loaded with a hi-tech Harman Kardon audio system integrated into a touchscreen infotainment system. This hatchback will be positioned between the Swift and the Baleno and will be sold out of the NEXA line of showrooms.

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With such cars in the offing, Maruti sure has a strong festive season line-up. But, other carmakers like Hyundai and Honda are also gearing up to make a strong presence. No matter who dominates this race, the winner will be the customers who will get new products at exciting prices.

Source: CarDekho.com