Wednesday, Nov 14, 2018 | Last Update : 11:49 AM IST

Indian banks, insurance cos increasingly embracing digitisation: US tech expert

PTI
Published : Aug 17, 2018, 2:22 pm IST
Updated : Aug 17, 2018, 2:22 pm IST

Indian government is giving citizens direct access and connectivity, shifting away from bureaucracy.

 The government wants to engage the citizens and commercial enterprises are increasingly reaching out to the consumers for market share.
  The government wants to engage the citizens and commercial enterprises are increasingly reaching out to the consumers for market share.

Singapore: Indian banks and insurance companies are increasingly embracing digitisation in line with the government's 'Digital India' initiative, according to an American technology expert.

The Indian government is giving citizens direct access and connectivity, shifting away from bureaucracy, observed Sandie Overtveld, vice president sales for Asia Pacific at Zendesk, a US-headquartered customer service software company. Traditional Indian enterprises are also going digital.

Though there are some apprehensions, entrepreneurs are aware that might lose market share if direct customer-connectivity is not established through digitisation, he said.

The Zendesk has built a portfolio of 2,000 Indian customers over the last two years.

The government wants to engage the citizens and commercial enterprises are increasingly reaching out to the consumers for market share, Overtveld said.

He estimates that Indian insurance companies would want 25 per cent of their businesses directly from the customer, reducing 100 per cent dependency on sales advisors and agents.

"We see Prime Minister Modi driving the digitisation programme and that is the place we would like to be going forward in India," Overtveld said. 

Tags: indian banks, insurance companies, digitisation, american technology expert
Location: Singapore, , Singapore