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  Business   Autos  06 Feb 2017  Tata's new sub-brand, TAMO

Tata's new sub-brand, TAMO

AGE CORRESPONDENT
Published : Feb 6, 2017, 12:50 pm IST
Updated : Feb 6, 2017, 3:41 pm IST

The first product from TAMO is likely to be sports car and will be showcased at Geneva Motor Show.

Tata Motors TAMO
 Tata Motors TAMO

Tata Motors has introduced a new sub-brand, TAMO, which will be focused on new technologies and ideas and make low investment and low volume products a reality. The first product from TAMO is likely to be a sports car and will be showcased at the upcoming Geneva Motor Show. Tata shared an image of a sports car under the drapes, which gives an idea of how the brand lineup could shape up.

Tata Tamo

Hardware

TAMO products will be built around a scalable platform dedicated to the startup. Tata Motors will revamp its entire lineup on the base of two new platforms, the first of which, the AMP - Advanced Modular Platform, was also introduced today.  Tata Motors will use shared components in a bid to keep costs down and to help turn around ideas quicker. 

Tata Tamo

Why?

By acting as an independent innovator within Tata Motors, TAMO will help bring together and experience new technologies, innovations, business models and ideas from across the world. Apart from innovating, TAMO can also create products faster and at a lower cost. 

Tata Tamo

Win-Win

Not only will TAMO allow Tata Motors to explore new niches and quicker, it will help Tata Motors earn a younger, more sophisticated and exciting brand image.

Source: Zigwheels.com

Tags: tata tamo