Tata Motors to introduce performance brand TaMo

As the media invite suggests, Tata Motors is going to introduce a new sub-brand called TaMo. The details for the same are quite scarce. However, the new brand will be unveiled today at a press conference in Mumbai. Tata is also likely to showcase a sportier version of a currently offered car.

Products under the TaMo brand are expected to be based on entirely new platforms and offer better performance and sportier handling than we have seen on any Tata product before. That said we also expect sportier versions of current products like the Tiago and Bolt in the near future too. According to reports, TaMo’s first car is being developed in partnership with Tata Motors European Technical Centre or TMETC in Coventry, UK and the Tata Engineering Research Centre (ERC) in Pune. 

It is expected however that the car will be showcased at this year’s Geneva Motor show as a concept rather than a production ready version. Traditionally, the Geneva Motor Show has always been a place where Tata Motors has showcased new products and it wouldn’t be surprising if the brand uses the opportunity to debut the new sub brand. Goes without saying this would be a giant leap forward for Tata Motors, a brand that had been ailing for a while, primarily due a lack of new and exciting products in its line-up. The Bolt, Zest and Tiago have sure done their bit in helping the brand come up in the recent past, and if the initial response to the new Hexa crossover is anything to go by, we can only expect Tata Motors to revive its fortunes. 

Its obvious Tata Motors is keen on catching the attention of younger buyers with their newer products and the new design philosophy, and the introduction of a performance brand seems perfectly in line with that thought process. Several years ago, J Anand, a well-known name in Indian motorsport and the man responsible for making some of the best race cars in the country had made a performance version of the Indica. More recently, Anand had made a 230PS version of the Tata Nano, powered by the 1.3-litre, inline four cylinder engine from the Suzuki Hayabusa. These were one-offs but clearly hinted at the brand’s sportier intent. A sub performance brand should certainly help Tata Motors get into the fast lane in the minds of enthusiasts then.

Source: Zigwheels.com