Promote or not is Akki’s call

His record at the box office has been solid, but recent mis-steps mean that Akshay Kumar is under the “scanner”. It started with the weak reviews of Shirish Kunder’s Joker. Akshay backed out of the film’s promotions, leaving the team at a loss. More recently, the actor left the promotions of Once Upon A Time in Mumbaai Dobara mid-way and flew to Bangkok to wrap up a home production. “Actors who’re also producers can generally tell when a film is working out to be good or bad. Yes, leaving a film’s promotions halfway does hamper the result. But why waste time on a film that you know won’t be garnering much revenue ” said one source lose to Akshay. Akshay is now completely focussed on his home production Boss, and since he is the producer as well, he is sure to ensure that it’s given the right publicity.