Wego, the largest online travel marketplace in the Middle East and North Africa ( MENA), has partnered with WebEngage to leverage omnichannel marketing automation to enhance its mobile app's user engagement.

By partnering with WebEngage, Wego aims to deliver hyper-personalized, highly-contextual messages to their multi-million strong user base across channels like mobile push notifications, in-app messages and emails.

WebEngage's advanced features like the Journey Designer will give Wego’s team the freedom to craft and execute sophisticated lifecycle marketing campaigns. Such communication campaigns interact with users throughout their buying journey and engage with them via highly relevant and contextual messages.

The WebEngage platform will grant Wego the capability to assimilate millions of data points in one place and get a unified view of their customers. Marketers can go on to create dynamic rolling segments based on the criteria of their choice, taking cues from data like user's online behaviour, buying intent, and past purchases.

With this, Wego can execute one-to-one marketing with its users and maximize the derived value of their communication campaigns with intelligent marketing.

According to WebEngage CEO Avlesh Singh, "The power of hyper-personalized, highly-contextual engagement is unparalleled. Wego's success story is fuelled by the brand's intense focus on customer-centricity and delivering a unique, valuable experience to each user at scale. With the WebEngage platform, Wego has been able to serve up customized experiences to millions of users spread across different time-zones and create product evangelists by the dozen. We are excited to empower marquee names like Wego and help take their user engagement to greater heights still".

Commenting on this partnership, Salah Mustafa, Vice President, Digital Marketing, MENA, said: "WebEngage is an excellent tool to automate the company's journey and marketing efforts. Through its unique features and continuous developments, WebEngage helped us achieve higher levels of retention. We're delighted to have WebEngage as one of our long-lasting partners and look forward to more fruitful campaigns.”