Hyderabad: Reckless drivers flouting traffic rules have caused a large number of road accident deaths across Indian cities. Shocking cases of hit and run, like one in Delhi that killed a boy, have caused social media outrage for the past few years, but the apathy among people over helping victims has been a matter of greater concern.

But a viral video from Hyderabad has people talking since it shows a woman jaywalking in the middle of the road without concern for the approaching vehicles, eventually causing an accident. As vehicles can be seen tumbling around her, the woman just looks back once and keeps walking as if nothing has happened.